According to a study analyzing the smartphone platform traffic in USA by AdMob, the traffic share of iPhone has dropped from almost 70% in April 09 to 45% in February 10. Despite this, Apple still holds half of the traffic share.
In global traffic, the iPhone still has a 50% share of AdMob traffic. The iPhone OS has witnessed significant success by introducing the iPhone and the iPod touch. According to AdMob data, 93% of Mobile Internet Device (MID) traffic comes from the iPod touch. Since the iPhone accounts for half of the Smartphone traffic, and almost all of the MID traffic, the iPhone OS holds 40% of the total traffic share on AdMob’s network.