How Mobile Commerce Can Help in Increasing the Popularity of Your Brand

May 24, 2011

How Mobile Commerce Can Help in Increasing the Popularity of Your Brand

Mobile commerce has been gaining popularity at a tremendous rate ever since its inception, mostly thanks to the portability of the technology. There is something wonderful about being able to order for a wide range of different products simply from a hand-held mobile phone. And it is this comfort of usage that has attracted the attention of as many as 60 million customers worldwide, towards this technology. As such, if you run a retail business through a mobile website, then you are quite likely to see sales figures remain consistently high.

However, that is not the only way in which you can put the technology of mobile commerce to good use. There are several other ways in which you can take advantage of mCommerce, and one of the most important ways of doing that is to increase popularity of your brand among customers. Here are a couple ways of keeping the name of your brand in the minds of customers, round the clock:

Sending out mobile alerts about new products

You can send out mobile alerts to your customers every time you add a new product to your inventory. It is even better if you maintain a database with information regarding the kind of products each customer prefers to buy. This data can be collected the first time the customer shops from your mobile store. That way, you would be able to send out targeted messages to each customer about the kind of product he (or she) prefers.

Offering discount codes to loyal customers

Your loyal customers form the main source of revenue for your company. You could always show appreciation for their business by offering them discounts on products that they are likely to buy. All they will have to do is use the secret code given in SMS messages when they shop from your website. This is bound to keep the name of your business (as well as your brand) always at the back of their minds.

Mobile commerce makes it easy to reach out to your customer base and maintain their loyalty towards your business. Use this technology properly, and you are sure to reap major rewards in terms of reputation and revenue-earning!

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